ABOUT US

Association Profile

– Establishment and Registration of the Association:
The Association was founded on July 24, 1993, by Mr. Song Seng, the founder. It was officially registered with the Ministry of Interior under the name Suosdei Cambodia and was granted an operating license No. 223 សជណ, dated February 18, 2008.

Contract Farming Production Unit – Establishment and Registration:
The Contract Farming Production Unit (In-Charge Branch) was established on February 7, 2015. The Association began contract farming operations in March 2015 and was officially registered in accordance with legal procedures with the Department of Agro-Industry, reference No. 175 នកឧ, dated April 20, 2023.

Suosdei Agro-Processing Handicraft Cooperative – In-Charge Branch:
This unit was established in 2016 and was officially registered with the Kampong Thom Provincial Department of Industry, Science, Technology and Innovation, under registration number 0601/04 សសរ.កធ, dated November 26, 2019.

E-commerce Website:
The business website www.suosdei.com was launched in 2022 with support from the UNDP and the Government of Cambodia. The website complies with international standards and operates effectively, providing safe and secure online purchasing and payment services.

Sousdei Cambodia Association will transform into a major company in Cambodia and have international investment partners.”

Vision

Suosdei Cambodia Association is a trusted commercial association committed to delivering quality products and services to the public across all sectors both locally and globally.

Mission

Suosdei Cambodia Association provides customers with innovative and safe products and services. We consistently adhere to the highest standards of ethics, professionalism, social responsibility, legal compliance, and environmental sustainability. Our mission is to improve livelihoods, maximize stakeholder benefits, and contribute to the sustainable development of the national economy.

Policy Statement

The Policy Statement of Suosdei Cambodia Association is accurately aligned with international standards, reflecting the principles of a social enterprise and an e-commerce platform for international trade. It plays a vital role in enhancing the well-being of its members, customers, and all stakeholders.

Core Policies

1. Policy on Legal and Sustainable Business Practices

  • Provide support to members in establishing small-scale and community-based enterprises.

  • Promote local product manufacturing in compliance with national and international production standards (GMP, HACCP, ISO).

  • Utilize the e-commerce platform to boost sales and create new markets for members’ products.

2. Product Quality and Safety Policy

  • All products must meet food and consumer safety standards and must not pose any risk to consumer health.

  • Implement proper quality control procedures and ensure after-sales accountability.

3. Policy on Equity and Inclusion

  • Recognize and value gender, age, religion, and social status equity.

  • Provide opportunities for women, persons with disabilities, and vulnerable groups to actively participate in business activities and partnerships.

4. Ethics and Integrity Policy

  • The Association conducts its business with transparency, accountability, and respect for national laws.

  • Strictly prohibits any form of fraud, off-the-record payments, and corruption.

5. Environmental and Social Responsibility Policy

  • Promote green production and the efficient use of natural resources.

  • Intentionally manage and monitor emissions and environmental waste disposal.

Commitment

Suosdei Cambodia Association is committed to operating with honesty, professionalism, and integrity to fulfill its mission of improving the livelihoods of its members and the Cambodian population through lawful and ethical business practices.

SLOGAN

The association you can trust, the association for the people.

Board of Directors
  • Mr. SONG SENG – Founder, Chairman of the Board of Directors, and President of the Association.
  • Mr. Lim Sam Bor– Member of the Board of Directors and Vice President of the Association, responsible for relations with banks in the area of good payment (with limitations).
  • Mr. Rath Saroeuth – Member of the Board of Directors and Vice President of the Association, responsible for relations with national and international markets.
  • Mr. Seng Thai Joseph – Member of the Board of Directors and Vice President of the Association, responsible for international business relations in the English language field.

Core Values of the Association

1. Health and Well-being

We firmly believe that good health is the foundation of a quality life. Through our “In-Chi” product line, we are committed to promoting the health and well-being of the Cambodian people, enabling them to live healthier, more active lives.

2. Quality and Safety

We never compromise on quality. We are dedicated to producing and distributing only the highest quality products, using safe, natural, and effective ingredients to ensure the safety and well-being of our customers.

3. Creating Social Impact

Since our establishment in 1993 by Mr. Song Seng, we have continuously strived to create a positive social impact in Cambodia. We use our business as a vehicle to address issues related to nutrition and public health—especially among vulnerable populations.

4. Product Value – Scientifically Formulated Nutrition

Our In-Chi nutritional supplements are scientifically researched and formulated to provide essential nutrients for the human body. We are committed to ongoing research and innovation to continuously improve our products with the latest scientific knowledge.

5. Natural Ingredients

We prioritize the use of natural ingredients in our products by selecting only high-quality components that are safe, effective, and acceptable for all consumers.

6. Accessibility and Affordability

We believe that high-quality nutritional supplements should be accessible and affordable for every Cambodian. We are committed to offering our In-Chi products at reasonable prices without compromising on quality or effectiveness.

7. Operational Excellence – Outstanding Customer Service

We are dedicated to delivering an exceptional customer experience, treating every customer as part of our family. We listen attentively, respond respectfully, and strive to exceed customer expectations at every touchpoint.

8. Ethical Conduct

We uphold the highest standards of ethical conduct in all areas of our business, including procurement, production, sales, and human resource management. We operate with honesty, transparency, and respect for every individual we work with.

9. Sustainable Development

We strive to run our business in a sustainable manner by minimizing our environmental impact, using resources responsibly, and contributing to the long-term sustainable development of Cambodia.

10. Community Values. Serving the Cambodian Community

We take pride in being part of the Cambodian community and are committed to making a positive contribution to our society. Our efforts are focused on promoting good health, raising awareness about nutrition, and improving access to nutritious food throughout the country.

11. Education and Outreach

We believe that education is the key to a healthier life. We are committed to educating communities about the importance of proper nutrition and how our products can help support health and well-being.

12. Inclusion and Diversity

We respect and celebrate the diversity of the Cambodian population and are dedicated to serving people from all social, cultural, and ethnic backgrounds. We work to ensure that our products and services are accessible to and beneficial for everyone.

13. Employee Values. Respect and Valuing Employees

We consider our employees to be our most valuable asset. We are committed to fostering a respectful, inclusive, and supportive work environment that empowers each individual to grow and reach their full potential.

14. Employee Development

We invest in the development of our employees by providing opportunities for training, mentorship, and leadership development, helping them grow both professionally and personally.

15. Teamwork

We believe in the power of teamwork and are committed to building a collaborative culture that encourages creativity, open communication, and mutual support.


Through these core values, Suosdei Cambodia Association continues its mission to promote the health and well-being of the Cambodian people through high-quality In-Chi nutritional products, while making a meaningful and positive contribution to Cambodian society.

Logo Meaning of SUOSDEI

  • SUOSDEI (n) (Khmer Dictionary, Buddhist Institute 2008) means safe, sound, comfortable, easy, ease in the proceeding, prosperity by peace, prosperity, good fortune, successful journey, good luck, journey with good luck. A word to bless each other at all times (used in modern times): Hello! Good luck! SUOSDEIPHEAK, prosperity by good luck. SUOSDEIPHEAP, the same as safety. Good luck, peace, and goodness. Good luck and be blessed. Good night! Good evening! Good morning! and SUOSDEI everyone (May everyone be prosperous)

SUOSDEI = Safety Understand Options Services Delivery Ecommerce Innovation

Colors and Symbols Explanation

  • Green Color: Represent hope
  • Blue Color: Symbolizes Friendship, emotional value and character strength
  • White Color: Represents nobility, transparency, purity, peace, and calmness.

Star Symbol Meaning 

  •  Star: A distant light from Earth, people see star in the dark night sky, especially during moment of rest or intimacy
  • The darker the sky, the brighter the star: Life often face challenges, but wise people turn them into valuable lessons
  • Green star : Dear all, it grows on Earth good health, and its oil (Sacha Inchi) should be consumed – it contains Omega, Vitamins A and E, and other essential nutrients that every living being needs
  • Circular Ring Around the Star: Represents infinity / no end
  • Five Points of the Star: Represent Health, Safety Economy, Society, and Peace

 

S75: REPRESENTS

SAFETY . SWOT . SMART . SCIENCE . SOCIAL

7: REPRESENTS:

7: July 1993, the founding month of Sousdei Cambodia Association., 7: February 7, 2015, the establishment of SousdeI Handicraft Enterprise (SHE), an agro-processing business (Sacha Inchi)., 7: the 7 letters in the word SUOSDEI., 7: the 7th day in the Bible  GENESIS 2: 2-3., 7January 7., 7: King Jayavarman VII.

5: REPRESENTS :  

5: Water, Earth, Fire, Wind, Food and 5: Biblical Reference – Inspired by the 5 loaves of bread in the Bible: Matthew 14:17-21

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